Alfie co-founded Whipmats with a focus on blending Italian craftsmanship with British quality. As the CEO, he is the face of the company, ensuring each mat reflects the craftsmanship, detail, and design that Whipmats stands for. Alfie’s passion for perfection drives the brand’s public image and strategic direction.

Arlan co-founded Whipmats with a vision to blend Italian craftsmanship with British quality. With decades of experience and a passion for precision, he has shaped Whipmats into a brand built on detail, durability, and design. Arlan prefers to stay behind the scenes, ensuring every mat reflects their shared values.

Marco brings decades of hands-on experience to every stitch. With roots in traditional tailoring and a deep respect for craftsmanship, he ensures each mat is cut, sewn, and finished to the highest standard. His steady hand and sharp eye for detail make him the quiet force behind Whipmats’ exceptional quality. For Angelo, sewing isn’t just a skill—it’s an art.

Harry is the creative genius of our team. With his keen eye for design and passion for artistic expression, he brings fresh and innovative ideas to our work. From developing unique concepts to producing eye-catching photos and videos, Harry adds an artistic flair to our team, presenting our custom mats in creative and appealing ways. His experience and aesthetic vision make our brand truly stand out.

Ishaan is the backbone of our customer service team. With his friendly and professional demeanor, he ensures every customer feels valued and cared for. His attentive and empathetic communication allows him to understand customers' needs and preferences, delivering an optimal experience every time.

Jessica is a natural customer service expert. Her kindness and patience make her the ideal point of contact for questions and requests. With her in-depth knowledge and solution-oriented approach, she always finds the best answers for our customers. Jessica ensures that every interaction with our team is a positive and seamless experience.

Haider, As Jessica’s right-hand man, Haider helps keep our customers smiling. From answering messages to sorting out the little details, he’s quick, friendly, and always ready to help. If you’ve got a question, Haider’s already on it—no fuss, no stress.

Michael oversees every step of the journey from our workshop to your doorstep. He double-checks addresses, inspects orders before dispatch, and makes sure each delivery goes out right the first time. Thanks to his attention to detail, your custom mats arrive exactly as expected—on time, in perfect condition, and ready to fit.

Charlie is the go-to when things need putting right. He doesn’t just fix problems—he looks closer, checks the details, and gets to the root of it. With a calm approach and a sharp mind, he makes sure every issue is sorted and doesn’t come back.